Become A FORTÜNA Advisor

EMPOWER YOUR PRACTICE WITH FORTÜNA WEALTH MANAGEMENT

Why choose us

Unlock the full potential of your financial advisory business. You work hard to empower your clients,

and with FORTÜNA Wealth Management you now have a model to empower yourself.

 

We’re passionate about providing financial advisors with the tools and structure they need to succeed.

Be part of a culture that fosters innovation and excellence, offering reduced administrative workloads and

significantly higher profits for advisors.

Get 100% Commission

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With our Shared Dealer Structure, administrative costs are distributed among all advisors. In exchange, you’ll receive 100% of the well-earned commissions generated by your business. Maximize your income like never before.

Let Your Voice Be Heard

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Our structure gives advisors a meaningful voice within the firm around major decisions.

Own Your Book of Business

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Advisors dedicate their time and efforts to serving clients, and should have a capital ownership right to all of that hard work. And if you want to sell in the future, our lucrative Shared Dealer Structure and 100% commission means you can build an even more attractive book of business. That drives maximum value for your exit strategy.

Ease Your Administrative Burden

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With a cutting-edge back office, you’ll cut your administrative work by at least 50%. Streamlined processes and increased productivity translates into more time to devote to serving your clients and building your business.

Find a Smooth Transition

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Our industry-leading transition program ensures your move is quick and effortless, and helps you to increase your client retention.

Have Freedom of Choice

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FORTÜNA advisors have access to a comprehensive array of diverse mutual fund portfolios – and the freedom to make objective product choices from any they prefer. We make it easier for our advisors to meet the diverse investment strategies and objectives of their clients.

Gain access to managed solutions

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These offer a range of investment strategies and asset allocations, with access to exclusive investment opportunities that are typically only available to large institutional investors. The solutions are designed and managed by experienced investment strategists, and are tailored to meet the unique needs of clients with less fees.

Work Where It’s Convenient

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As independents, our advisors are free to be based anywhere they want. They can select their office location or use one of the FORTÜNA real estate partner locations all across Canada.

Be Part of Something Bigger

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As a FORTÜNA advisor, you can feel part of something larger – a firm that’s striving to change the industry, and change the fortunes of you and your clients.

Learn More About Our Shared Mutual Fund Dealer

Shared Dealer Structure?

Historically across the industry, fees and commissions generated by an advisors book of business go to the dealer or financial institution. In turn, they pay a percentage to the advisors. Some dealers and institutions pay more, some less. Yet in all cases, a significant portion of what advisors generate funnels up to the top levels. We decided to turn the model on its head.

FORTÜNA Wealth Management views the dealer as a flow-through structure, where funds are transferred to the advisors without any third party taking a percentage.

At FORTÜNA, advisors gain the exclusive opportunity to acquire a share. Collectively, advisors cover the costs associated with maintaining the dealer. That’s what we call a Shared Dealer Structure. These expenses are calculated annually and split, resulting in an equitable and cost-effective model. For each individual advisors, expenses are modest. And as the community of advisors grows, the costs per individual advisor decrease.

This approach ensures that all commissions – 100% of them – flow through the advisors. We do not deduct one nickel.

A corporation that transfers 100% of the commission to their advisors, without retaining any profit, has been non-existent – until now. We believe in shifting the focus away from profit accumulation and towards empowering advisors. You give 100% to your clients, and deserve 100% of the commissions.

 

FORTÜNA advisor?

We’re seeking advisors who have our passion for driving positive change in the financial industry.

What makes the right fit?

We do take into account the advisor’s AUM to ensure that joining us aligns with their professional goals and aspirations, enabling them to thrive in our environment. Yet AUM is just one consideration in assessing the fit between an advisor and our firm. We also look at a host of other factors, like the advisor’s:

 

We aim to create a community of advisors who share our Mission, Vision and Values, and who thrive in a collaborative environment.

Contact us today to learn more about how you can benefit from our Shared Dealer Structure and how you can help reshape the financial industry.

Frequently Asked Questions For Advisors

FORTÜNA Wealth Management has introduced a groundbreaking shared expense model. The costs of maintaining the dealer are distributed among advisors, creating a fair, transparent and cost-effective solution for everyone. The costs shared are solely intended to cover our expenses, not to generate profits for any party involved. All income will be distributed to advisors.

FORTÜNA Wealth Management | Mutual Fund Dealer & Financial Services Firm

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